Privacy Policy

This Privacy Policy describes ZAF’s approach to privacy and provides information about how ZAF collects, uses, processes, and discloses personal information.

If you have questions about this Privacy Policy or would like to exercise any of your privacy rights, you may contact Customer Care at (801) 346-0080.

What This Privacy Policy Covers

This Privacy Policy describes how ZAF uses personal information in connection with goods and services sold by ZAF, our apps, and the use of the ZafLegal.com website unless otherwise listed below.

Activities not covered by this Privacy Policy are:

Personal information that may be collected or used by other businesses when you click on third-party links found on our website or use social media widgets that we provide. You can refer to the privacy policy of third-party websites and services for information about their privacy practices.
Personal information collected and used in connection with ZAF’s employment activities, including activities related to job applicants.

ZAF’s Approach to Privacy

ZAF takes your privacy seriously and is mindful of potential concerns about how we use the personal information we collect from and about you. In addition to this Privacy Policy, we have internal policies and practices designed to keep your personal information secure and to ensure that information about you is only used consistent with this Privacy Policy. We apply principles of Privacy-by-Design and are committed to ensuring that your personal information is safe and handled properly.

The Personal Information We Collect

In this section of the Privacy Policy, we explain the types of personal information we may collect. The specific information that we may collect about you depends on the type of interaction and the types of products considered or purchased.

ZAF potentially collects the following categories of personal information:

Identifiers: Real names, nicknames, signatures, postal addresses, online identifiers, Internet Protocol addresses, email addresses, and account numbers.
Sensitive Information: Social security, driver’s license, state identification card, and passport numbers, and usernames and passwords for accounts connected to ZafLegal.com.
Biometric Information: With your consent, ZAF may work with Stripe to use technology to verify your identity by comparing a digital image of your face to the picture on the government identification you provide.
Characteristics protected under some laws: Age, national origin, citizenship, marital status, medical information, sex, and veteran or military status. ZAF does not use this type of information to analyze your health, sex, gender identity, or sexual orientation.
Commercial Information: Records of business and other property owned, products or services purchased, obtained, or considered from ZAF or our partners, and other purchasing or consuming histories or tendencies.
Internet Information: Browsing history, search history, information about the device used to access our website or applications, and information regarding your interaction with websites, applications, or advertisements.
Geolocation Information: Information about where you reside, do business, or are otherwise located. We may also offer services that rely on precise geolocation tracking, such as mileage tracking services.
Audio and Visual Information: Audio recordings of telephone calls and visual recordings if you agree that we may videotape or photograph you. Visual images may also be collected in connection with legal requirements, security purposes, or when required for providing certain products.
Professional and Employment-related Information: Professional status and affiliations, employment history, salary, and employment status.
Other Types of Information: Physical characteristics or descriptions, telephone numbers, descriptions of personal legal issues, insurance policy numbers, financial information, health insurance information, and additional information provided directly by you.

Where We Collect Personal Information

In this section of the Privacy Policy, we explain where and how we collect personal information.

Customers: Much of the personal information that ZAF collects comes directly or indirectly from our customers and prospective customers. Information that is collected directly from you is information that you provide when you chat with the ZAF artificial intelligence legal assistant, complete a form online, upload a document, use a chat feature, or speak to us or our AI legal assistant on the phone. We may also collect information indirectly about you when you interact with our website, using cookies and other tracking technologies.
Related Parties: We may collect information about you from someone you know. For instance, if you are a shareholder in a business that is formed through ZAF, we may be given information about you by that business to complete the formation or to file Beneficial Ownership Reports. We may also receive information about you from customers using our products to send communications to you.
Service Providers: We may collect information about you from our Service Providers or other companies that we work with to deliver products to you. As used in this Privacy Policy, Service Providers means entities that ZAF has contracted with to provide us with services to help fulfill our business needs. Service Providers may also assist us in collecting information both directly and indirectly from you.
Professionals (including attorneys and Tax Experts): We may receive information about you from the attorneys you work with through our attorney network or other product offerings. ZAF does not intend to collect any information from attorneys where the collection would result in a waiver of the attorney-client privilege.
Business Partners: We may receive information about you from our Business Partners. As used in this Privacy Policy, Business Partners means entities that ZAF has contracted with to engage in cross-promotional or product integration activities. An example of the type of information that we may receive from our business partners is information about the products you purchased from them.
Affiliates and Subsidiaries: We may receive information about you from our affiliates and subsidiaries. For example, if we acquire an ownership interest in a company, we may receive information about you as part of that acquisition if you have previously done business with them.
Publicly/Commercially Available Information: We may collect information about you from publicly available sources of information, including government records, social media sites, and other commercially available sources of personal information. Examples of the type of information we may collect from publicly available sources are whether your entity is in good standing with a Secretary of State or whether you have recently expressed interest in purchasing a product that ZAF sells.
Unrelated Parties: We may receive information related to you from people and entities with whom ZAF does not have a direct relationship. An example of the type of information that we may receive from unrelated third parties are documents that we receive on your behalf in our role as your Registered Agent.

How We Use the Personal Information We Collect

In this section of the Privacy Policy, we explain our commercial and business purposes for collecting information. ZAF uses the information that it collects for the purposes listed below. We use technology, including automated processing, AI, and human review to accomplish these purposes. We may also combine information that we have collected from multiple sources.

If we decide to use the personal information we have collected for additional purposes that are inconsistent with what is described below, we will let you know of our plans and give you information about your legal rights regarding your personal information.

Providing Products and Services: We use personal information to provide and support our products and services. Examples of these uses include linking customers with attorneys and other legal solutions providers within the ZAF network, producing and delivering documents purchased by customers, administering the ZAF website, and displaying content based on customer preferences.
Security: We use personal information to ensure we maintain appropriate security over computer networks and our physical facilities, as well as detecting fraud or other suspicious activities.
Marketing and Advertising: We use personal information for marketing to current and prospective customers. More information about how you can control the use of your personal information for marketing purposes can be found in the sections “ZAF’s Use of Cookies and Similar Technology, and Your Choices” and “Your Options Regarding Personal Information Collected by ZAF.”
Product Development: We use personal information for product development, including improving our existing offerings and developing new products and services, including machine learning or Artificial Intelligence ("AI") technologies.
Analytics: We use personal information for various types of analytics. For example, ZAF uses personal information to analyze how visitors arrive at and interact with our website, and to gain insight into the types of customers that may be interested in our products and services. We may also use the information to develop inferences from the information we collect regarding customer preferences, characteristics, predispositions, behaviors, and attitudes.
Operational Purposes: We use personal information for operational purposes, and the operational purposes of our service providers, business partners, affiliates, and subsidiaries. For instance, ZAF may use the information to maintain our website and other infrastructure, training, quality assurance, for conducting surveys or sweepstakes, to promote our brand, and to use in connection with our relationships with service providers and business partners.
Financial Reporting: We use personal information in connection with various types of financial reporting and other similar internal uses. Examples of the types of financial reporting that ZAF may use personal information in connection with includes internal budgets and projections, compensation calculations, and public reporting.
Meeting Legal Requirements: We use personal information to meet our legal obligations, such as performing customer due diligence, maintaining records as required in our role as a Registered Agent, or responding to subpoenas for information.
Business Transfers: If ZAF undertakes or is involved in any merger, acquisition, reorganization, sale of assets, bankruptcy, or insolvency event, then we may sell, transfer, or share some or all of our assets, including information related to customers in connection with the transaction or in contemplation of the transaction (such as conducting due diligence). If such an event occurs, your information may be treated like any other ZAF asset and sold, transferred, or shared with third parties, or used in ways not contemplated or permitted under this Privacy Policy. In this case, you will be notified via email and/or a prominent notice on our site of any change in ownership or uses of your personal information, as well as any choices you may have regarding your personal information.

How We Disclose Personal Information

In this section of the Privacy Policy, we explain to whom we disclose personal information and under what circumstances we may make a disclosure.

Service Providers: We may share personal information with our service providers, attorney network, and our contracted providers of legal solutions who assist us with running our business and meeting customer legal needs. These companies are not authorized to use the information we share with them for any purpose other than providing services to ZAF or to you directly.
Professionals and Businesses Providing Services: ZAF may disclose personal information with other businesses in order to offer or provide you with products and services relevant to your usage of ZAF. Personal information disclosed to other businesses will be subject to those third parties’ privacy practices. These companies may collect and process personal information for their own uses, including improving its services and for fraud detection and prevention.
Business Partners: ZAF may share personal information with business partners. When we share personal information with business partners, it will generally be subject to their privacy policy. We share information with business partners in the following circumstances:
- If you express interest in an offer presented to you either by ZAF on behalf of a business partner or by a business partner on behalf of ZAF, you are directing ZAF to provide information about you to that business partner.
- If you purchase a ZAF product that is bundled with a product offered by one of our business partners, we will share information about you with that business partner.
Parties Related to You: We may provide information about you to someone you know or that you have connected with through our platform. For instance, we may provide information connected to your ZAF account with your authorized contacts. We may provide information about you to a customer requesting that you sign a document, such as whether you have completed the signature process.
Government Entities: ZAF may share information about customers with government entities to fulfill the products purchased by our customers. Certain personal information becomes public record when documents are filed with the federal or a state government, or with a court. For example, a corporation's name, business address, and registered agent name becomes public information when its articles of incorporation are filed. A Secretary of State may publish this information to its website or provide this information to third parties. The U.S. Patent and Trademark Office publishes the names and addresses of trademark registrants. This Privacy Policy does not cover these or similar third-party actions.
Public Disclosures: ZAF may publicly disclose personal information in limited circumstances.
- We may share information publicly when it is necessary to fulfill a product that has been purchased by a customer. For example, in some states, fictitious business names, including the name and address of the business owner, must be published in a newspaper.
- We may display testimonials and reviews received through email surveys on our website or other marketing or that are posted to publicly available websites.
- When you post content in any forum or comment area on our website, these posts may be publicly available. You should use caution when deciding whether to disclose your personal information in public areas of our website.
- When we collect publicly available information, we may share that information on our website.
Required by Law: ZAF may disclose personal information as required by law, such as in response to a subpoena or a lawful request by a public authority, including to meet national security or law enforcement requirements, or similar legal processes. We may also disclose personal information when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a legitimate request from a government entity.
Parties Related to ZAF: ZAF may disclose personal information with businesses controlling, controlled by, or under common control with ZAF. If ZAF is merged, acquired, or sold, or if some or all of our assets or equity are transferred, we may disclose or transfer consumer data in connection with the associated transactions.

How Long We Retain Your Personal Information

ZAF retains your personal information for at least as long as it is necessary to fulfill the purposes for which we collected the data, to provide you with services and products, to comply with our data retention obligations, and to successfully run our business.

ZAF’s Use of Cookies and Similar Technology, and Your Choices

Like all online companies, ZAF uses a range of technologies in connection with your use of our website, mobile application, and when you engage with emails that we send you. The types of technologies that we may use include cookies, web beacons, tags, scripts, local shared objects such as HTML5, advertising identifiers (including mobile identifiers such as Apple’s Identifier for Advertisers (“IDFA”) or Google’s Advertising ID (“GAID”)), and similar technologies, which for purposes of this Privacy Policy we refer to as “Cookies.”

We use Cookies for a variety of purposes. Depending on the purpose, you have different options regarding whether and how we use Cookies to collect your personal information.

Strictly Necessary Cookies: We use Cookies to help our website operate and for security purposes. Due to the nature of these Cookies, you do not have the ability to opt-out of the use of these Cookies.
Performance and Functionality Cookies: We use Cookies to provide enhanced functionality on our website and app, to personalize your experience, to collect information for analytical purposes to help us improve and develop products, and to help us understand how you are engaging with our products. If you reject these Cookies, the functionality of our website may be impacted, including in ways that may limit your use of our products and services.
Engagement and Marketing Cookies: ZAF uses Cookies to help us understand how you engage with our marketing and to help provide you with relevant marketing about our products when you visit other websites, including through targeted advertising. If you do not wish for ZAF to use Engagement or Marketing Cookies when you visit our website, you may opt-out through our Preference Center, or through the link at the bottom of our homepage called “Your privacy choices.” Our websites also recognize browsers’ Global Privacy Control signals and will suppress the use of Engagement and Marketing Cookies when these signals are present.

In addition to the tools provided by ZAF, you may also use tools provided by the Networking Advertising Initiative, the Digital Advertising Alliance, and Google Analytics’ Ad Settings to control how these types of Cookies are used when you are on the internet, even when you are not on ZAF’s website.

Your Options Regarding Personal Information Collected by ZAF

This section describes how you can access and control the information that ZAF may have about you. It applies to all consumers worldwide, including individuals who have purchased goods or services from ZAF or who believe that information about them may have been provided to us by a third party. Depending on where you reside, you may have additional rights beyond what is described in this section. If you are a U.S. resident of a state with a comprehensive privacy law, please review the sections "Information for U.S. Residents of States with Comprehensive Privacy Laws" for more information about your rights.

Confirmation of Possession of Information Related to You: Upon a verified request, subject to the privacy interests of others and technical limitations, ZAF will provide you with information about whether we hold any information related to you. At ZAF’s sole discretion, unless otherwise required by law, we may, in some instances, correct or delete information upon a verified request. Please note, however, that in certain circumstances, we may be required by law to retain your personal information or may need to retain your personal information to continue providing a product or service to you or another customer.

If you would like to submit a request about your data, you may do so by calling us at (801) 346-0080. After you submit the request, you will be asked to verify your email address and may also be asked to provide additional information to verify your identity.

Opting Out of Promotional Email: You can opt-out of promotional emails by using the “Unsubscribe” link and following the unsubscribe instructions in an email you receive from us or by emailing us at privacyrequests@ZafLegal.com. We may also send service-related or transactional communications, which are not promotional. Generally, you may not opt-out of these communications. If you do not wish to receive service-related communications, you may terminate your account by contacting us at t@ZafLegal.com or (801) 346-0080.

Opting Out of Marketing Calls: If you wish to be placed on ZAF’s internal “Do Not Call” list, you can tell us either while speaking to us on the phone or by emailing us at t@ZafLegal.com.

Opting Out of SMS/Text Messages: If you wish to stop receiving SMS or text messages from ZAF, you can reply STOP to any SMS/text that you receive from us. You may also let us know by emailing or calling us at t@ZafLegal.com or (801) 346-0080.

ZAF’s Security and Identity Verification Practices

ZAF is committed to protecting the personal information that we collect and ensuring our products and services are provided in a secure manner. We have implemented security measures designed to protect the personal information that we maintain. This includes implementing physical, technical, and administrative safeguards to secure the information we collect. We also regularly monitor our systems for possible vulnerabilities and attacks.

Regardless of the measures and efforts that ZAF takes to protect personal information, we cannot guarantee absolute protection and security of your personal information. For instance, when we transmit documents to you via mail delivery services or electronically, there remains the possibility that this information may be misdirected, misdelivered, or intercepted.

We encourage you to take precautions in protecting the information that you share with ZAF. For example, we encourage you to set strong passwords on your account and avoid sharing your password with anyone. Where available, we encourage, and may at times require, you to utilize multi-factor authentication to further ensure access to your account is restricted.

If you believe that you have discovered a security vulnerability in our website or services, you may let us know by emailing t@zaflegal.com. If you believe that someone has accessed your personal information or that your personal information has been misused, please let us know immediately by submitting your concerns through our online Privacy Form.

Information for U.S. Residents of States with Comprehensive Privacy Laws

If you are a U.S. resident of a state with a comprehensive privacy law, this section provides information regarding your rights, and ZAF’s responsibilities, regarding your personal information.

Your Rights

Certain states have privacy laws that provide consumers with rights regarding their personal information, such as the right to request:

Specific information about what information ZAF has collected about you,
A copy of your personal information,
Corrections to inaccuracies in the personal information ZAF maintains about you, and
The deletion of your personal information.

These rights are not absolute, and in some circumstances, ZAF may decline to satisfy your request. For example, if we are unable to verify your identity or if your request impacts other people’s privacy rights, we may deny your request to exercise these rights. We may also deny your request when ZAF has the legal right to do so, such as when we have an ongoing business relationship with you, an ongoing need to use the information for purposes outlined in this Privacy Policy, or we are legally required to retain your personal information. If ZAF denies your request to exercise your privacy rights, we will tell you why we are denying the request and provide you with information about how to appeal this decision.

If you choose to exercise your privacy rights, we will not charge you different prices or provide a different quality of services unless those differences are related to your personal information.

How to Submit a Request for Access, Correction, or Deletion of Personal Information

If you would like to submit a request about your personal information, we encourage you to do so by calling us at (801) 346-0080. After you submit the request, you will be asked to verify your email address and may also be asked to provide additional information to verify your identity. ZAF will attempt to verify your identity by asking for information that correlates with the information that we have previously collected about you. If this is not possible, ZAF may request you submit additional information for verification, such as proof of residency or redacted government-issued identification.

You may also designate an authorized agent to make a request on your behalf. To designate an authorized agent, you must provide ZAF with written permission for the agent to make the request on your behalf or provide us with an executed power of attorney. You will also be required to submit both your and the authorized agent’s valid government-issued identification.

How to Appeal a Denial of a Request for Access, Correction, or Deletion of Personal Information

If ZAF denies your request about your personal information, you can also submit a request by emailing privacyrequests@ZafLegal.com. After you submit the request, you will be asked to verify your email address. Once an appeal is submitted and your email is verified, the request and ZAF’s response will be reviewed. In connection with this review, ZAF may request that you submit additional information regarding your request. We will notify you of the outcome of the appeal within 60 days.